Productivity
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3 tips that keep your dom care business profitable
Running a dom care business is challenging but also rewarding. Use these 3 tips to manage your dom care staff more effectively and improve profitability.
Martin Jäger
May 10, 2023
Running a domiciliary care business in the UK is tough. It is a sector that relies on being efficient, with the right processes, procedures, and communication channels in place. Unfortunately, despite the high demand for care services, many dom care businesses struggle or fail. A report by the social care charity Hft found that last year, 43% of providers had to close down parts of their business or hand back contracts to their local authority. To avoid being part of this statistic, it is crucial to manage costs and maximize revenue while securing the highest possible quality of care.
Here are three tips to help keep your domiciliary care business profitable, so you can continue providing high-quality care to your clients:
Tip #1: Clearly define processes and responsibilities
One of the most significant challenges of running a dom care business is managing schedules and ensuring that all clients receive the appropriate care at the right time. To achieve this, it is essential to have clear processes and responsibilities in place.
Start by defining the steps involved in the care delivery process, from initial assessment to ongoing support. Identify the key tasks that need to be completed at each stage and assign responsibilities to specific team members. This will help ensure that everyone knows what is expected of them and that there is no duplication of effort or missed tasks.
Establish the process
Once you have a detailed care delivery process that includes a pre-care consultation, care plan development, and ongoing support, you need to make sure that everyone follows the process. This is called compliance. Achieve this by communicating clearly and effectively, using the right channels.
Tip #2: Communicate clearly and effectively, using the right channels
Communication is critical in any business, but it is particularly important in dom care. With so many people involved in the care delivery process, including clients, their families, and various care providers, it can be challenging to keep everyone informed and up to date.
To address this, it is essential to have clear communication channels in place. Reduce the number of channels that you use to a minimum, and be clear and consistent. Do not allow staff to use whatever channel they like. This risks communication spreading across email, phone, WhatsApp, text message, casual conversations and team meetings, meaning that information does not reach whoever needs it, when they need it.
To see if and where you can improve, test your communication in just 3 minutes: www.nooa.app/en-gb/communication-test
Finally, when communication is spread across channels, everyone looses. For example, phone calls in dom care waste up to 3 hours per day of office staff time - and bear the risk of misunderstandings and important information being missed.
Ensure that communication is secure
It is important to note that WhatsApp is not an appropriate tool for care providers. It is not secure and does not meet the requirements of the General Data Protection Regulation (GDPR). In addition, WhatsApp opens providers to significant exposure when it comes to CQC inspections. Care providers need to protect their own and clients' data, and using unsecured messaging apps like WhatsApp, Signal or Telegram makes this almost impossible.
Tip #3: Embrace Technology
Technology can be a powerful tool for dom care providers. It can help to streamline processes, improve communication, and reduce costs. For example, using a cloud-based scheduling system can help ensure that all team members have access to the latest schedule information, reducing the risk of scheduling errors and missed visits.
There are also a variety of apps and software programs available that can help improve the care delivery process. For example, My Home Life, an app developed by Age UK, provides a range of information and resources for care providers and clients, including tips for staying healthy, advice on managing medications, and links to local support services.
Use a professional tool
Dom care providers that have embraced nooa, the market-leading care communication platform, have seen significantly less time wasted on inefficient communication. The platform works on all devices and provides structured communication for every situation that care providers face.
It matters - to provide the best possible care
Running a dom care business is challenging but also incredibly rewarding. By following these three tips – clearly defining processes and responsibilities, communicating effectively through the right channels, and embracing technology – you can help ensure that your business remains profitable and provides the best possible care for your clients.
For real-life insights, Caremark Aylesbury & Wycombe fixed communication by adopting nooa’s communication platform. You can read the full report by clicking here.
Remember that providing high-quality care is the ultimate goal, and by managing costs and maximizing revenue, you can continue to make a positive difference in the lives of those who need it most.
Feel free to get in touch if you are interested in more practical advice for running a profitable dom care business that delivers outstanding care to clients.You can contact us via our contact form, by email (hello@nooa.app) or
phone: 0330 818 8540.